THE YETICORN PROJECT
In 2020, onX launched its third product, onX Backcountry. I helped define the look and feel of the new brand and created collateral for the GTM launch of new features and for the app itself.
Photos: Thomas Woodson, Jay Dash, Bjarne Arnolson
Support Your Forecast was a month-long avalanche awareness campaign that launched in November 2021. I developed the campaign branding and marketing materials across web, social, email, and UA.
Photos: Jay Dash
The Deuter partnership was an email and social marketing campaign that coupled the Ultralite Deuter backpack with the go-to backcountry navigation tool.
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